A City Branding Approach to the Queen of Cities, Istanbul. (Final Approach Blink#12) Market Attractiveness of Istanbul

Market Attractiveness of Istanbul: Once we make a profound market attractiveness analysis for Istanbul, we will see all the before mentioned (Blink #1 to 11) – even more – differentiated aspects of Istanbul, unveiling absolute attractive points in order to make Istanbul a great City Brand. Istanbul is where Europe and Asia meet with eachContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Final Approach Blink#12) Market Attractiveness of Istanbul”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#11) Istanbul is the City of Different Sounds.

Differentiated Aspects of Istanbul: Istanbul is the City of Different Sounds. The heterogeneous character of Istanbul appears the best in its sound. The voice of the sea, the voice of the people, the voice of the “Azan” (which is an Islamic call to prayer realized by the muezzin five times a day from mosque minarets),Continue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#11) Istanbul is the City of Different Sounds.”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#10) Istanbul is the City of Sea

Differentiated Aspects of Istanbul: Istanbul is the City of Sea.  Istanbul is surrounded by Marmara Sea and Black Sea and the great Bosphorus where is a real geological miracle. The Bosphorus is a stunning waterway that carries fresh water between Marmara Sea and Black Sea. Despite the inhabitants of The City take it very usual,Continue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#10) Istanbul is the City of Sea”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#9) Istanbul is the City of Cats.

Differentiated Aspects of Istanbul: Istanbul is The City of Cats.  I can clearly confirm as a cat lover and an owner – even though my cats think they owned me –, most probably the happiest cats in the world are in Istanbul. Istanbul is situated by the Marmara Sea and Black Sea, so these fertile seasContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#9) Istanbul is the City of Cats.”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#8) Istanbul is the City of Coffee

Differentiated Aspects of Istanbul: Istanbul is the City of Coffee.  As far as we know, Istanbul met with coffee in the first quarter of the 16th century when Suleiman The Magnificent was ruling the mighty Ottoman Empire. The population was about four hundred-thousand and The City could truly be considered as a cosmopolitan imperial city whereContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#8) Istanbul is the City of Coffee”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#7) The 3 C’s of Istanbul: Continuity, Convenience and Communication.

1. Istanbul is The City of “Continuity”. Istanbul has a continuous life and is a twenty-four-hour city where it’s possible to find everything you need at any time. You can’t see an empty high street in Istanbul’s main districts where “The City” lives without an interruption. This continuity makes Istanbul a charming city not onlyContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#7) The 3 C’s of Istanbul: Continuity, Convenience and Communication.”