A City Branding Approach to the Queen of Cities, Istanbul. (Final Approach Blink#12) Market Attractiveness of Istanbul

Market Attractiveness of Istanbul: Once we make a profound market attractiveness analysis for Istanbul, we will see all the before mentioned (Blink #1 to 11) – even more – differentiated aspects of Istanbul, unveiling absolute attractive points in order to make Istanbul a great City Brand. Istanbul is where Europe and Asia meet with eachContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Final Approach Blink#12) Market Attractiveness of Istanbul”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#11) Istanbul is the City of Different Sounds.

Differentiated Aspects of Istanbul: Istanbul is the City of Different Sounds. The heterogeneous character of Istanbul appears the best in its sound. The voice of the sea, the voice of the people, the voice of the “Azan” (which is an Islamic call to prayer realized by the muezzin five times a day from mosque minarets),Continue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#11) Istanbul is the City of Different Sounds.”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#10) Istanbul is the City of Sea

Differentiated Aspects of Istanbul: Istanbul is the City of Sea.  Istanbul is surrounded by Marmara Sea and Black Sea and the great Bosphorus where is a real geological miracle. The Bosphorus is a stunning waterway that carries fresh water between Marmara Sea and Black Sea. Despite the inhabitants of The City take it very usual,Continue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#10) Istanbul is the City of Sea”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#9) Istanbul is the City of Cats.

Differentiated Aspects of Istanbul: Istanbul is The City of Cats.  I can clearly confirm as a cat lover and an owner – even though my cats think they owned me –, most probably the happiest cats in the world are in Istanbul. Istanbul is situated by the Marmara Sea and Black Sea, so these fertile seasContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#9) Istanbul is the City of Cats.”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#8) Istanbul is the City of Coffee

Differentiated Aspects of Istanbul: Istanbul is the City of Coffee.  As far as we know, Istanbul met with coffee in the first quarter of the 16th century when Suleiman The Magnificent was ruling the mighty Ottoman Empire. The population was about four hundred-thousand and The City could truly be considered as a cosmopolitan imperial city whereContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#8) Istanbul is the City of Coffee”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#7) The 3 C’s of Istanbul: Continuity, Convenience and Communication.

1. Istanbul is The City of “Continuity”. Istanbul has a continuous life and is a twenty-four-hour city where it’s possible to find everything you need at any time. You can’t see an empty high street in Istanbul’s main districts where “The City” lives without an interruption. This continuity makes Istanbul a charming city not onlyContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#7) The 3 C’s of Istanbul: Continuity, Convenience and Communication.”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#6) Istanbul is the City of Taste

Differentiated Aspects of Istanbul: Istanbul is the City of Taste. As an historical reality, best food from every corner of the Ottoman Empire were unleashed to its’ capital, Istanbul. This is an imperial aspect that Istanbul became such a capital having a great range of cuisine from Middle Europe to Balkans, from Caucasia to MiddleContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#6) Istanbul is the City of Taste”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#5) Istanbul is the City of Genius

Differentiated Aspects of Istanbul: Istanbul is the City of Genius. Istanbul’s heritage offers many aspects to branding world. One of them is “The Genius” and as a symbol of it, the Great Architect Sinan of the Ottoman time. The Ottoman Turks ruled a country of nearly fifteen million kilometers square in their peak time thatContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#5) Istanbul is the City of Genius”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#4) Istanbul is the City of Inspiration

Differentiated Aspects of Istanbul: Istanbul is the City of Inspiration. Would you imagine that nearly one thousand and five hundred years ago, people of Constantinople, rebelled against the Emperor and Empress by shouting out a very well-known brand name of today? Most wouldn’t. But indeed, it happened. The rebels of Constantinople protested The Emperor JustinianosContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#4) Istanbul is the City of Inspiration”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#3) Istanbul is the City of Duality

Differentiated Aspects of Istanbul: Istanbul is the City of Duality. Istanbul has many kinds of dualities in its’ core essence such as West and East, Christianity and Islam, melancholy and joy, wealth and poverty, system and complexity. Most probably, Saint Sophia is the well-known form of this “Duality” where Christianity and Islam live in oneContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#3) Istanbul is the City of Duality”