A City Branding Approach to the Queen of Cities, Istanbul. (Blink#11) Istanbul is the City of Different Sounds.

Differentiated Aspects of Istanbul: Istanbul is the City of Different Sounds. The heterogeneous character of Istanbul appears the best in its sound. The voice of the sea, the voice of the people, the voice of the “Azan” (which is an Islamic call to prayer realized by the muezzin five times a day from mosque minarets),Continue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#11) Istanbul is the City of Different Sounds.”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#9) Istanbul is the City of Cats.

Differentiated Aspects of Istanbul: Istanbul is The City of Cats.  I can clearly confirm as a cat lover and an owner – even though my cats think they owned me –, most probably the happiest cats in the world are in Istanbul. Istanbul is situated by the Marmara Sea and Black Sea, so these fertile seasContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#9) Istanbul is the City of Cats.”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#7) The 3 C’s of Istanbul: Continuity, Convenience and Communication.

1. Istanbul is The City of “Continuity”. Istanbul has a continuous life and is a twenty-four-hour city where it’s possible to find everything you need at any time. You can’t see an empty high street in Istanbul’s main districts where “The City” lives without an interruption. This continuity makes Istanbul a charming city not onlyContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#7) The 3 C’s of Istanbul: Continuity, Convenience and Communication.”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#6) Istanbul is the City of Taste

Differentiated Aspects of Istanbul: Istanbul is the City of Taste. As an historical reality, best food from every corner of the Ottoman Empire were unleashed to its’ capital, Istanbul. This is an imperial aspect that Istanbul became such a capital having a great range of cuisine from Middle Europe to Balkans, from Caucasia to MiddleContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#6) Istanbul is the City of Taste”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#5) Istanbul is the City of Genius

Differentiated Aspects of Istanbul: Istanbul is the City of Genius. Istanbul’s heritage offers many aspects to branding world. One of them is “The Genius” and as a symbol of it, the Great Architect Sinan of the Ottoman time. The Ottoman Turks ruled a country of nearly fifteen million kilometers square in their peak time thatContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#5) Istanbul is the City of Genius”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#4) Istanbul is the City of Inspiration

Differentiated Aspects of Istanbul: Istanbul is the City of Inspiration. Would you imagine that nearly one thousand and five hundred years ago, people of Constantinople, rebelled against the Emperor and Empress by shouting out a very well-known brand name of today? Most wouldn’t. But indeed, it happened. The rebels of Constantinople protested The Emperor JustinianosContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#4) Istanbul is the City of Inspiration”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#3) Istanbul is the City of Duality

Differentiated Aspects of Istanbul: Istanbul is the City of Duality. Istanbul has many kinds of dualities in its’ core essence such as West and East, Christianity and Islam, melancholy and joy, wealth and poverty, system and complexity. Most probably, Saint Sophia is the well-known form of this “Duality” where Christianity and Islam live in oneContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#3) Istanbul is the City of Duality”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#2) THE CITY

Istanbul: The City. Istanbul, a city with more than two thousand years old heritage, had many names throughout the history such as Byzantion, Constantinople and finally Istanbul. But the most significant description for Istanbul was, in fact still is, The Queen Of Cities. This was, and is a kind of expression positioning Istanbul completely inContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#2) THE CITY”

A City Branding Approach to the Queen of Cities, Istanbul. (Blink#1)

Should we start to think about branding of Istanbul with a perspective of tourism, we have to know that this is a City Branding attempt of which strategy should convey a profound strategic approach taking the core essence of Istanbul into the centre of it. When doing it, not only do we have to focusContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#1)”