Thoughts about branding which is one of the most complex assets of business.
A City Branding Approach to the Queen of Cities, Istanbul. (Final Approach Blink#12) Market Attractiveness of Istanbul
Market Attractiveness of Istanbul: Once we make a profound market attractiveness analysis for Istanbul, we will see all the before mentioned (Blink #1 to 11) – even more – differentiated aspects of Istanbul, unveiling absolute attractive points in order to make Istanbul a great City Brand. Istanbul is where Europe and Asia meet with eachContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Final Approach Blink#12) Market Attractiveness of Istanbul”
A City Branding Approach to the Queen of Cities, Istanbul. (Blink#11) Istanbul is the City of Different Sounds.
Differentiated Aspects of Istanbul: Istanbul is the City of Different Sounds. The heterogeneous character of Istanbul appears the best in its sound. The voice of the sea, the voice of the people, the voice of the “Azan” (which is an Islamic call to prayer realized by the muezzin five times a day from mosque minarets),Continue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#11) Istanbul is the City of Different Sounds.”
A City Branding Approach to the Queen of Cities, Istanbul. (Blink#10) Istanbul is the City of Sea
Differentiated Aspects of Istanbul: Istanbul is the City of Sea. Istanbul is surrounded by Marmara Sea and Black Sea and the great Bosphorus where is a real geological miracle. The Bosphorus is a stunning waterway that carries fresh water between Marmara Sea and Black Sea. Despite the inhabitants of The City take it very usual,Continue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#10) Istanbul is the City of Sea”
A City Branding Approach to the Queen of Cities, Istanbul. (Blink#9) Istanbul is the City of Cats.
Differentiated Aspects of Istanbul: Istanbul is The City of Cats. I can clearly confirm as a cat lover and an owner – even though my cats think they owned me –, most probably the happiest cats in the world are in Istanbul. Istanbul is situated by the Marmara Sea and Black Sea, so these fertile seasContinue reading “A City Branding Approach to the Queen of Cities, Istanbul. (Blink#9) Istanbul is the City of Cats.”
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Hakan in essence…
- Hakan is a creative brand strategist with 25 years of experience in brand management, marketing, advertising and reputation management in various industries. He runs his brand consultancy business (GENUINE STRATEGIES UK) with highly efficient results throughout blue-chip accounts.
- GENUINE STRATEGIES UK (GSUK) has been creating brand strategies for companies throughout mainly Turkey, United Kingdom, Russia, Azerbaijan and Ukraine.
- GSUK’s competence embraces a selective range of strategic thinking such as (1) genuine brand strategies, (2) leading strategic projects, (3) consulting for ongoing branding activities and (4) advertising strategies for ad agencies.
- GSUK works with a global branding know-how and contemporary branding techniques along with marketing and reputation management content.
- Not only does GSUK’s motto manifest its mission and raison d’être, but also its accountability understanding in a nutshell:: Return-on-Branding
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