A City Branding Approach to the Queen of Cities, Istanbul. (Blink#9) Istanbul is the City of Cats.

A cat waiting to be served in a cafe shop of Istanbul.

Differentiated Aspects of Istanbul:

Istanbul is The City of Cats. 

I can clearly confirm as a cat lover and an owner – even though my cats think they owned me –, most probably the happiest cats in the world are in Istanbul. Istanbul is situated by the Marmara Sea and Black Sea, so these fertile seas bring out the best fishes to Istanbul, to its’ inhabitants and to its’ cats. Istanbul is very much generous to its’ cats and the cats of Istanbul are very much aware of it. In many café shops of Istanbul, cats are the most welcomed customers as you see in the above-picture I originally took in a cafe I had a rest some months ago. You shouldn’t be surprised, if you see a cat sitting “Comfortably Numb” in a coffee shop of Istanbul (see below another one from my photo achieve), reminding the great song of Pink Floyd. Cats of Istanbul are living in a comfort zone in many districts of Istanbul but more by the Bosphorus, Prince Islands and Marmara seaside. So, the people of Istanbul, definitely respect The City’s Cats and cats are one of the most important brand association of Istanbul.

A cat who is of a good cheer in a coffee shop of Istanbul.

Published by HAKAN SENBİR

Brand Strategist.

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