A City Branding Approach to the Queen of Cities, Istanbul. (Blink#8) Istanbul is the City of Coffee

Differentiated Aspects of Istanbul:

Istanbul is the City of Coffee. 

As far as we know, Istanbul met with coffee in the first quarter of the 16th century when Suleiman The Magnificent was ruling the mighty Ottoman Empire. The population was about four hundred-thousand and The City could truly be considered as a cosmopolitan imperial city where the eye of the entire world is on. The number of Coffee Shops in Istanbul, where the city was being called as Konstantiniyye by the Ottoman Turks at that time, increased rapidly and since then Coffee Shop culture became a significant differentiator for Istanbul, namely the global coffee shops like Starbucks, Coffee Nero, Costa Coffee have resemblance to the coffee shops of Istanbul as we know it in 16th century and after.

“Kurukahveci Mehmet Efendi” meaning Coffeemaker Mehmet Efendi is the first and the most well-known Turkish Coffee brand established in 1871 and is an important figure of Turkish coffee heritage. Kurukahveci Mehmet Efendi has approached coffee production as an art and experience. In 1932, Ihap Hulusi, one of the leading graphic designers of the period, designed company’s logo. This logo is still in use today.

Today’s Istanbul is full of global coffee shop chains, Turkish brands chains and countless individual entrepreneurships in every district of Istanbul where you can feel the historical side of Istanbul or viewing Europe or Asia by the seaside when having your coffee, and particularly Turkish coffee.

Published by HAKAN SENBİR

Brand Strategist.

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